Our Uniqueness - Nurturing Short Track Racing
Race Tires America developed the concept of spec tire racing. We didn’t start it to create a monopoly or to force racers to buy overpriced tires or even to create an outlet for otherwise unsellable product. It was developed for one purpose only – to create parity in spec tire racing by offering a competitive and cost effective tire.
Like our parent company, Specialty Tires of America, Inc., our products are used in niche markets. Because of this, racing is not an advertising opportunity for us and we’re not in it to promote our brand name recognition. In the short track fan base there isn’t a large market for our products, race or otherwise.
Nor do we approach this from a racer’s perspective. Most racers are continually seeking out that edge and for them the ideal tire is the fastest tire that can survive the race. That generally means new tires every night and that’s just too expensive for most racers.
Competitive but cost effective American Racer tires from Race Tires America keep car counts up – allowing promoters to put on truly entertaining shows that keep the fans coming back for more.
Durable and repeatable Spec Tires are especially critical for entry level classes. It doesn’t matter how much potential a racer has, if he or she can’t afford to develop and display that potential largely without sponsorship, they will never have the opportunity to attract sponsors and move on to higher levels of competition.
It is said that there are two types of salespeople in the world. One is the big game hunter that goes out and “bags” the new customer and never looks back. The other type cares for their customers like a farmer making sure their crops and herds are healthy and bountiful. Race Tires America nurtures and cares for short track racing – we are the farmers of race tire suppliers.
You can see our “American Farmer” and other product lines at www.stausaonline.com.
Dave Mateer
General Manager
Race Tires America
